This will be right for you if you haven’t got a marketing strategy yet. So, you might be setting up a new business, or you might be an existing business wanting to improve marketing performance. 
                                                                                                                        
This option explores your business in detail. You can expect a robust report that covers all aspects of a 12-month marketing strategy, using primary and secondary research.

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Reports may include:

 

• A summary of your marketing objectives for the year, to ensure alignment with your business plan.  

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• A Marketing Audit:

  • A review of the external and the internal environment, to establish that there is a viable market for your product or service.

  • In-depth exploration of the competition.

  • SWOT Analysis.

  • Summary of findings and recommended actions.

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These first two sections will require further insight into your business, which can be discovered in a way to suit you, either by a face-to-face meeting, zoom call, or simply by email. 

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• Segmentation, Targeting and Positioning (STP)                       

  • Customer analysis to really get to know your customers and how you can reach them.

  • Targeting strategy. What will be your plan of attack?

  • Provision of a positioning statement. This will aid branding activities and put your business in the minds of your customers.

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• The Marketing Mix

  • Spanning the 7P’s of marketing. This section will take a deep dive into the marketing tactics that will really make a difference to your business.

  • Building your team – will you need to outsource or recruit?

  • Marketing budget – with breakdown by resources, activities, marketing tools and systems.

  • Timeline – provision of a full Work Breakown Schedule (WBS).

  • Metrics and Measurement, including Key Performance Indicators (KPI’s) relevant to your business goals.