You’ve been working hard on developing your new product or service, which is really going to blow the market away. You now need a Marketing Campaign Plan that is going to resonate with your customers.

​

Your Marketing Communications Plan may include elements of the below:

 

• An overview of the current situation to determine what type of plan you require. Will your plan focus on an independent campaign or will it build on a campaign that already has your customer’s hooked?

• An investigation of the challenges that the plan needs to accommodate, or provide a solution to.

• Customer profiling – to identify your target customer(s) and ensure that the right message is tailored to each group.

• A deeper dive into the value propositions and Unique Selling Points (USP’s) of your product or service, for each customer profile.

• Identification of the right communications mix at the appropriate stage of the marketing funnel. Prospects may require heavyweight content (such as whitepapers), as they progress down the funnel into a fully converted sale.

• Branding evaluation with recommendations. Perhaps you need to develop a sub-brand to reach a new audience?

• Resource and budget management.

• Work Breakdown Schedule (WBS) – When does your product or service need to be launched? How long will you support your launch?

• Measurement and evaluation – identification of the appropriate metrics and tools available, to analyse your plan, with provision of bespoke Key Performance Indicators (KPI’s).