Marketing Campaign Plan for New Products & Services
Marketing Communications Plan for New Products & Services
You’ve been working hard on developing your new product or service, which is really going to blow the market away. You now need a Marketing Campaign Plan that is going to resonate with your customers.
Your Marketing Communications Plan may include elements of the below:
An overview of the current situation to determine what type of plan you require. Will your plan focus on an independent campaign or will it build on a campaign that already has your customer’s hooked?
An investigation of the challenges that the plan needs to accommodate, or provide a solution to.
Customer profiling – to identify your target customer(s) and ensure that the right message is tailored to each group.
A deeper dive into the value propositions and Unique Selling Points (USP’s) of your product or service, for each customer profile.
Identification of the right communications mix at the appropriate stage of the marketing funnel. Prospects may require heavyweight content (such as whitepapers), as they progress down the funnel into a fully converted sale.
Branding evaluation with recommendations. Perhaps you need to develop a sub-brand to reach a new audience?
Resource and budget management.
Work Breakdown Schedule (WBS) – When does your product or service need to be launched? How long will you support your launch?
Measurement and evaluation – identification of the appropriate metrics and tools available, to analyse your plan, with provision of bespoke Key Performance Indicators (KPI’s).
Audit, SWOT Analysis, Segmentation & Customer Profiling, Targeting, Positioning, The Marketing Mix, Resource Breakdown, Budgeting, Work Breakdown Schedule (WBS), Metrics & Measurement (KPIs).
Social Media Plan
Social Media Networks, Resources, & Tools for Automating Social Media. Copywriting, User-Generated Content (UGC), Influencer Marketing, 6-week Social Media Plan, Bespoke Annual Events Calendar, Measurement & Optimisation
Content Marketing Strategy
Content Marketing Audit, Content Pillars, Content Structure & Management, The Content Marketing Mix, a 6-month Content Media Plan, Bespoke Annual Events Calendar, Measurement & Optimisation.