This option may be right for you if you are looking for a more focussed approach to building a winning Content Marketing Strategy.

 

Each strategy could include:

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• A Content Marketing Audit – to evaluate what you are currently doing. Are you using a good mix of channels and forms of content? Is your content engaging and useful?

• Your content marketing purposes and goals for the future.

• A breakdown of your audience’s needs and how to identify your customer’s content requirements.

• Identification of your Content Pillars – the subset of topics or themes, which create the foundation of your content marketing strategy, and the stories you will build.

• Presentation of how you will structure and manage the activation of your plans, including:

  • Analysis of the 3 different modes of content; evergreen, planned and topical, which are right for you.

  • An introduction to the content marketing funnel – to raise awareness of the appropriate forms of content at core stages of your buying journey.

  • A summary of owned, paid and earned media – the benefits and limitations of each.

  • Your winning content marketing mix - the activities you will focus on and the appropriate publishing and scheduling tools to use.

  • Your 6-month Content Media Plan.

  • A bespoke Annual Events Calendar, relevant to your business.

  • Measurement and Evaluation – how you will gauge performance using Google Analytics (GA) and appropriate tools to optimise your content.