Introduction Larger B2B companies can face complex challenges when it comes to creating effective marketing campaigns. Global corporations are a melting pot of different #products and #brands that have often been acquired from smaller companies. These “assets” become part and parcel of the wider #portfolio. While there may be strength in numbers, corporate communication departments can lose sight of the needs of individual #customers, which differ across the regions. What may

I’ve got my Fitbit on and I’m taking control of my career! I'm a Freelance Marketing Consultant, or a “gigger”...