1 of 6. Marketers are spending more time, money, and resources on content than ever before. Entire marketing departments can be built around #contentmarketing and new job titles, such as Content Managers or Content Writers have started to appear on the recruitment market to source specialists in the field. Why is Content Marketing Important? If you think of marketing broken down into “push” and “pull activity”, there has been an undeniable shift towards pull activity or #inbo