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Jan 13
3 min

How to set actionable marketing goals and objectives to improve your content strategy.

2 of 6. It’s the start of 2021 and it’s probably a good idea, if you haven’t already, to review your content marketing #strategy. 2020 was a hell of a year and although this year, businesses can be a little more optimistic about the long-term future, there is still a great deal of uncertainty ahead. While outbound marketing activities, such as OOH and trade shows are still off the agenda, digital marketing, social media, and #content marketing should be in every marketers’ t

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Nov 24, 2020
2 min

An Introduction to Content Marketing.

1 of 6. Marketers are spending more time, money, and resources on content than ever before. Entire marketing departments can be built around #contentmarketing and new job titles, such as Content Managers or Content Writers have started to appear on the recruitment market to source specialists in the field. Why is Content Marketing Important? If you think of marketing broken down into “push” and “pull activity”, there has been an undeniable shift towards pull activity or #inbo

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