3 of 6. This is the 3rd in a series of blogs on how to create an actionable and measurable content marketing strategy for your business. This article looks briefly at the 2nd of the 5-pillar framework, and considers target audience(s), that is for whom you are creating the content for, and how it will benefit them. It’s common for businesses to have more than one customer segment that they are trying to attract and convert over time. So, it’s important that your content is #c

Let’s not beat around the bush. Failing to deliver a marketing plan can have you and your department running round like busy little fools.