Welcome to Sentient Marketing
Louise Edwards BA (Hons), ACIM is a Marketing Consultant specialising in providing businesses with marketing strategies and focussed marketing plans. Louise is also available to hire to work on projects, to join your team on an interim or contractual basis, or to support you on an ongoing basis.
Why is Marketing Planning So Important?
Marketing is a multi-faceted discipline. It is creative, scientific and data-driven, as well as technological - especially in today's digital world. With so much going on, a robust marketing strategy is integral to any business, whatever size, as it provides the masterplan to establish your competitive advantage.
Marketing planning can help you to minimise marketing spend and maximise Return on Marketing Investment (ROMI), through focussed marketing activities, that work for your business. Click below to find out more about the services Louise offers.
Taking the Pain out of Marketing Planning.
Marketing planning is a necessary cyclical activity. For many, it can be a daunting and challenging task. Perhaps you have an amazing creative team, but lack the strategic expertise of a more senior marketer? Or perhaps you just need independent advice?
As a strategic marketer, Louise aims to take the pain out of your marketing planning process. If an annual marketing strategy isn't quite what you are after, Louise also offers content marketing strategies, social media plans and marketing communications plans, to support the launch of new products or services.