Welcome to Sentient Marketing

Louise Edwards is a Chartered Marketer from Bury, Lancashire who specialises in providing businesses, and non-profitable organisations with strategic marketing plans and content marketing.

Louise is also available for hire - to join you on an interim or contractual basis to support the delivery of your marketing plans, and to deliver educational training to your teams.

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Why is Marketing Planning So Important?

Marketing is a multi-faceted discipline. It is creative, scientific and data-driven, as well as technological - especially in today's digital world. With so much going on, a robust marketing strategy is integral to any business, whatever size, as it provides the masterplan to establish your competitive advantage.

Marketing planning can help you to minimise marketing spend and maximise Return on Marketing Investment (ROMI), through focussed marketing activities, that work for your business. Click below to find out more about the services Louise offers.

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Taking the Pain out of Marketing Planning.

Marketing planning is a necessary cyclical activity. For many, it can be a daunting and challenging task. Perhaps you have an amazing creative team, but lack the strategic expertise of a more senior marketer? Or perhaps you just need independent advice?

As a strategic marketer, Louise aims to take the pain out of your marketing planning process. If an annual marketing strategy isn't quite what you are after, Louise also provides content marketing plans, social media plans and marketing campaign plans, to support the launch of new products or services.